Organic Impressions
Video Views
ABOUT THE BRAND
GM Modular introduced innovation that incorporates advanced and imaginative products that transformed people’s daily lives tremendously. They believe in constant home innovations and are the market leaders in switches and other home electrical accessories.
OBJECTIVE/BRIEF
Build a social media presence that everyone can look up at any time. Focus on the quality of products. Launch new products in the digital market.
EXECUTION
With GM Modular, the major focus was to engage with their dealers and the audience using their products on the digital platform. We achieved this by introducing monthly contests and showcasing their products in a unique way that was more than just informative.
In just one year, we acquired 45,29,110 impressions | 22,55,730 views through organic and paid content for campaigns like 2019 FIFA World Cup, Cricket World Cup 2019 and launch of their new segment – FANS.
TWO MAJOR OFFLINE ACTIVITIES:
- VR Activity - GM Modular has been a huge participant in the Ace Tech Exhibitions and has Suniel Shetty as their brand ambassador. We took this to our advantage and built a VR Activity around it – where people get to click a selfie with Suniel Shetty. This proved to be crowd winner activity at Ace Tech 2019.
- CSR Activity – For Valentine's Day, we went to Save the Children India to celebrate love and give love to the children at the NGO.
CREATIVE APPROACH
915, 9th Floor, IJMIMA Complex, Malad West, Mumbai – 400064