CASE STUDY - HOUSIE QUIZ

It has been a tremendous pleasure working with you for 7 months. For any kind of work or service, the effort put up by the Cyringe Media Team is something that I would really appreciate. Whatever work I gave, the team did it with full dedication & honesty. Whether it was sending the Social Media creatives to us mid-night, thoughts & ideas, any kind of deliverables, interacting with users on Social Media, execution part, etc, everything was done full-fledged. I was never said “No” for any kind of work that I gave & this shows the potential that the agency & team possesses.

Of course, there have been delays & discussions, but I feel that is a part & parcel of agency & professional life. I feel that with every mistake & goof ups, we always learn something & that always helps us to strive and do something marvelous in the future. It has been a roller coaster ride but the journey has been fruitful with you guys & sometimes it seems that these 7 months passed in the blink of an eye as if we started only yesterday.

It was really great & fun working with you guys! Wishing Cyringe Media & team a very wonderful time & success ahead!

Stay Safe, Stay Healthy & Super Duper Happy!

Ashish Goplani

Sr. Social Media Executive - Viaan Gaming Pvt. Ltd.

Organic Impressions

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Daily Game Plays

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App Installs

INFLUENCER OUTREACH

Housie Quiz is India’s first legal housie game where you can win REAL cash. A game owned by renowned businessman Raj Kundra.

The objective was to convert the social media users to online app users. Alongside, positively promote India’s Best Family Game communication across social media
Create the best SEO presence around the word for Housie Quiz.
Generate awareness.
Educate people on Housie with a twist quiz Launch an exciting new feature Housie Club.

It was a multi-phased execution. Launched in Feb 2020 – The entire focus was to promote Housie Quiz as India’s favourite family game via series of videos & interactive posts. Consumers across all channels were educated with How to play the game effectively via posts & videos.

Every alternate day quiz contests other than the app were conducted across all social media channels highlighting the quiz segment thus giving out free tickets for new user acquisitions.

Ranked on the first page for the keyword housie & housie game by optimizing the google search engine. We launched a new feature Housie Club with renowned influencers where they will not just be giving a shout out to the game but where users get a chance to play in the same digital room with the other influencers #PlayWith.