Of course, there have been delays & discussions, but I feel that is a part & parcel of agency & professional life. I feel that with every mistake & goof ups, we always learn something & that always helps us to strive and do something marvelous in the future. It has been a roller coaster ride but the journey has been fruitful with you guys & sometimes it seems that these 7 months passed in the blink of an eye as if we started only yesterday.
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ABOUT THE BRAND
Housie Quiz is India’s first legal housie game where you can win REAL cash. A game owned by renowned businessman Raj Kundra.
- The objective was to convert the social media users to online app users. Alongside, positively promote India’s Best Family Game communication across social media
- Create the best SEO presence around the word for Housie Quiz.
- Generate awareness.
- Educate people on Housie with a twist quiz Launch an exciting new feature Housie Club.
It was a multi-phased execution. Launched in Feb 2020 – The entire focus was to promote Housie Quiz as India’s favourite family game via series of videos & interactive posts. Consumers across all channels were educated with How to play the game effectively via posts & videos.
Every alternate day quiz contests other than the app were conducted across all social media channels highlighting the quiz segment thus giving out free tickets for new user acquisitions.
Ranked on the first page for the keyword housie & housie game by optimizing the google search engine. We launched a new feature Housie Club with renowned influencers where they will not just be giving a shout out to the game but where users get a chance to play in the same digital room with the other influencers #PlayWith.
915, 9th Floor, IJMIMA Complex, Malad West, Mumbai – 400064