“Cyringe has been one of our most sought-after creative partners. Sagar and his team, who boast a clear understanding of small businesses and their needs but also their restraints, put together a proposal and plan that would help us and be achievable by us as a brand. Within 2 months, it was evident.
ABOUT THE BRAND
Founded by Bollywood Producer, Deepshikha Deshmukh – Love Organically delivers 100% natural and organic skin care range for everyone in the family. From body lotions to face packs to mists, Love Organically caters the best quality organic products.
OBJECTIVE/BRIEF
The Organic Market is niche and there is an existence of established giants. How will Love Organically bank upon the quality of product and create a demand? Well, it’s time to Inject Creativity!
EXECUTION
Social Media platforms have a strong visual attraction retention. Understanding the same, we divided the brand’s core content into two parts:
- 1) Ingredient Centric
- 2) Curiosity Led
- What ingredient focused content did was - it showed the audience that the product is organic / natural. The message was 100% conveyed as the entire focus of creatives revolved around the balance of product and its ingredient in one artwork.
- There are unimaginable remedies some made at home some made by brand, but how will you identify which is the most effective one when people do know the ingredients and mixtures?
- We showed them the facts. The elements inside the product. The Do’s & Don’ts. Skin problem enlightenment & their solutions.
CREATIVE APPROACH
915, 9th Floor, IJMIMA Complex, Malad West, Mumbai – 400064