ABOUT THE BRAND
Richa Chadda is an Indian actress who has worked in various Bollywood Movies & Web Series, best known for Fukrey, Masaan, Gangs of Wasseypur, Inside Edge.
OBJECTIVE/BRIEF
- Ideate innovative content pegs that will re-engage existing fan base.
- Turn the negative search to positive google search.
- Increase engagement rate from 0.5 to 3-4%
- Generate good PR.
- Initiate interaction with fan base.
EXECUTION
We helped Richa revoke her existing fan base with content from her old movies with a fact that she had huge fan following during that period.
In parallel lines we started developing fresh content with photoshoots & videos that helped us in achieving new followers.
Thus, without a single ad spend, growing the follower count organically from 1.3 million to 1.7 million in just 9 months. We also gained good PR resulting in change of negative PR to positive PR while keeping a constant minimum of 2% engagement rate.
CREATIVE APPROACH
+91 77770 43727
915, 9th Floor, IJMIMA Complex, Malad West, Mumbai – 400064
© 2020 Cyringe DigiMedia Pvt. Ltd.