Before we embark upon explaining what we mean by Digital Duniya, let us take a brief recap of DIGITAL history. India missed the first and second Industrial Revolutions in the 19th and early 20th centuries as it was then under colonial rule. It also missed the third technology-driven one, since it came at a time when India did not have a proper infrastructure for technology, nor did it have conducive economic policies. But India has been lucky to be at the forefront of leading into the Fourth Industrial Revolution, a digitally driven one with speed and massive scale. India has leapfrogged into a ‘mobile-first’ country and houses one of the largest mobile manufacturing factories in the world. India has more smartphones than the entire population of most developed countries. It is one of the largest consumers of data in the world, increasing from 0.2 GB a month to 11GB a month in only the last few years. This, combined with a phenomenal decrease in the price of data has allowed for digital consumption by all segments of society, growing beyond the urban rich to the aspirational Indian youth and senior citizens as well.
By many measures, India is well on its way to becoming a digitally advanced country. Pushed by the falling cost and the ever-growing availability of smartphones, India is already home to one of the world’s largest and fastest-growing bases of digital consumers.
It is undeniable that the Internet has made a breakthrough in changes in human lives and economies. The Internet has transformed our world into a global village that everyone can connect with and do anything they want without geographical barriers.
In a broad sense, the Internet has turned our existence upside down. It has revolutionized the concept of communication, to the extent that it is now our most preferred medium. For everything we do today, we use the Internet, be it, ordering a pizza, buying a television, sharing a moment with a friend or sending a picture over WhatsApp. Before the inception of the Internet, if you wanted to stay updated with the news, you had to go to the newsstand in the morning and buy a local edition reporting what had happened the previous day. Compare it to today where a click is enough to read your local paper or any news source from anywhere in the world updated up to the minute because of the internet. Furthermore, the internet has perhaps revolutionized the concept of shopping in our lives. There are lots of places and shops where you can go to the shop. But you can’t visit all these places at a single time in real life. But the internet has made it possible where you can choose and buy a product from different brands at the same time simultaneously. From the essential to the luxury’s items, you get to shop everything online. Several benefits come with shopping online. In the first place, you can visit the online stores, and place your order anytime, anywhere. This is not possible in the case of shops and markets which are restrained to working hours. By buying online, you get to save lots of time and yet get the latest brand deals. Similarly, the internet has now become the one-stop destination to know about what it takes to make a great travel trip. We can get informed about various available travel packages, the most popular destinations, booking discounts in hotels and resorts, the flight bookings and lots more from the internet. From the lovely beaches to the mighty mountains or the best exotic and heritage locations, you can get all the necessary information at the click of a button.
The Internet has removed all communication barriers. Online, the conventional constraints of time and place disappear and there is a broad spectrum of communicative possibilities. The impact of social media applications has triggered a discussion of the “new communication democracy.” The impact of social media on our day to day lives, in general, cannot be understated.
Today, social media is crucial for building and growing the brand. It is estimated that there are over three billion social media users around the world. Social media has the biggest role in the whole brand building process. However, brand building is a long and exhausting process. Nothing can be done overnight. Social media has been around for a long time now and many business people/businesses are leveraging it in many different ways, you must consider social media as the ideal tool in the digital age to stay ahead of the curve. The real value of social media lies in the fact that is you can stay in touch from moment to moment basis with the people who really matter to you. Social media lets you share experiences and information. It lets people and ideas get in touch instantly, without frontiers. Camaraderie, friendship, solidarity and social phenomena that have been around for as long as humanity itself and with the help of social media these notions have been freed from the conventional restrictions and can now thrive in a rich variety of ways.
On the other hand, traditional forms of marketing such as newspaper and television advertising, direct mail and cold calling simply do not integrate well with the powerful medium of the Internet and have become less and less effective over the years as a result.
The world is now a global city and the internet is in a lot way responsible for that. With the power of the internet and smartphones, we can now connect with anyone, anytime from anywhere, that is what we mean when we say #DigitalDuniya.
To draw matters to a close, just about everything in the world of the Internet still lies ahead of us. The future will be shaped by innovation. This applies not just too social media but to the Internet in general. There still is a sense that many people and corporate organizations in their respective sectors like construction, Education, Health care, Oil and gas production, FMCG (Fast moving consumer goods) and BFSI (Banking, financial services and insurance) still do not understand what exactly digital marketing agencies do have no idea of the potential of development on a digital scale for their companies. Right now, there is a probability that somebody out there, somewhere in the world, might be developing the tool that will turn the Internet upside down all over again. A specific tool that will alter our day-to-day life drastically once more. That tool has the possibility of creating more opportunities, providing new benefits to individuals, bringing more individual and collective well-being across the world overall. Right about ten years ago, social media did not exist and in the next ten years, something else radically new might emerge.